Crocus Expo IEC opened its doors for mass media members August 27. It was the first working day of the Moscow International Automobile Salon. The leading automotive event of the country is traditionally the highlight for all global and Russian mass media and this edition is no exception.
Exhibitors were given 10 minutes for a press conference and thus the format of the event allowed presenting the full range of celebrities of the modern automotive industry. Bright and long-awaited, magnificent and ready to withstand any tests – they attracted cameras and attention of the best experts of motor vehicles.
Presentations of the companies began very early in the morning. Mercedes-Benz unveiled 3 world debuts at their stand at 7:00 a.m.: magnificent S 65 AMG, the all-new CLS 63 AMG 4MATIC coupe and Mercedes S 600 Guard, a large state carriage with factory-integrated special protection. The speedy GLA 45 AMG MATIC was for the first time presented to the Russian audience. Despite the early time of the press conferences nobody could miss the opportunity to attend the event!
Haima stand impressed by a number of astonishing shows at 06:35 p.m. They presented Haima S5 SUV which production started last year and it had never been unveiled before in Russia.
More than 11 hours of premieres and press conferences – an impressive marathon of achievements and a professional judgment through a windshield of a car of your dream. Enthusiastic looks and feeling of a genuine miracle overwhelmed mass media members whom general public envied that day.
But one shouldn't despair because very soon he will have an opportunity to eyewitness all world, European and Russian premieres! August 29 MIAS will open doors for the general public!
Crocus Expo IEC Press service would like to express gratitude to all mass media members for their professionalism and comprehensive press coverage of the project and also to PR departments of automobile brands for understanding and support.
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