Geely at MIAS 2016

31 August 2016

Zhejiang Geely Holding Group is one of the top ten automobile manufactures in China. Since entering into the car market in 1997, Geely has been developing rapidly though flexible management and unremitting independent innovation. The total assets has exceeded RMB 100 billion (including Volvo Cars Corporation), and that makes Geely one of the China’s top 500 companies for nine consecutive years and top 10 auto manufactures for eight consecutive years. Geely is recognized as one of the Most Innovative Enterprises in China and Complete Vehicle Export Base in China.

Russian premiere of five new Geely models which will become the embodiment of the brand new image will take place at the stand of company at the coming Moscow International Automobile Salon. It is the breakthrough of the brand in development of technologies and enhancement of design as a result of joint cooperation with the specialists of the Volvo company.

To further engage rapidly changing consumer base the company announced ‘New Generation Geely’ whose brand mission has been set as ‘Creating Refined Cars for Everybody’. Under this new direction Geely will utilize its newly created global engineering and design facilities to produce vehicles that are at the very forefront of the auto market in terms of engineering, technology and comfort. Under the New Generation Geely philosophy Geely will continue to develop its engineering abilities and will continue to deepen and strengthen ties with Volvo Car Company where the two are jointly developing a Compact Modular Architecture (CMA) which will be used on both Volvo and Geely’s next generation of compact vehicles. The CMA project will see Volvo and Geely work together on joint R&D, engineering, and purchasing of parts to create economies of scale for both brands.

The leaders of the new model range will become Geely Emgrand GT (GC 9) representative sedan which debut had taken place in 2015 at the Shanghai motor show and the first "smart" crossover of Geely brand (NL – 3) equipped with the interactive multimedia Apple CarPlay system. The exterior features of Geely Emgrand GT (GC 9) are clean sweeping surfaces contrasted with sharp chiseled features such as the deep body side groove, distinctive lamps, and cutting edge blades of the front fenders. At the front the grille and headlamps appear to float within the surrounding forms, creating a unique character through shifted lines and inter locking surfaces.

Also a compact Geely Emgrand Cross crossover, Geely GL (FE-5) conceptual sedan and the next generation of Emgrand X7 crossover which became already very popular in Russia is displayed at the stand of the company.

MIAS 2016 will run till September 4!


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